LETTERMARK VS WORDMARK REGISTRATION

LETTERMARK VS WORDMARK REGISTRATION

Registration of a word mark provides broader rights and basically protects the wording of the mark regardless of its style. In other words, you are protecting the wording, and not the logo.

In a trademark application for a word mark, you are essentially seeking registration of the wording (or lettering) without regard to its style, design, font or any graphic features. What is a word mark?Ī word mark is simply typed in standard character format without regard to the font, style, size or color. When applying for a word mark, the mark is typed out using the letters and standard characters of a keyboard. In filing a trademark application, you must choose between applying for the mark in standard character format (word mark) or in a stylized/design format (“design mark” or “special form”). A design mark includes those stylized features. While they go by different names, I simply call one a “word mark” and the other a “design mark.” A word mark consists of the wording in a particular trademark without regard to style, design or any graphic elements. There are two ways to register a trademark. However, some companies have modernized their emblem logo designs, such as Starbucks, to make them more current.What is the difference between a word mark (standard character) and a design mark? While 'traditional' might sound like 'outdated,' they are classic and typically timeless. Emblem logosĪn emblem logo tends to look most traditional.

Now, let's dive into the seven different types of logos (with their names) that you need to know before starting your branding journey. But, each one creates a different feel in the hearts of consumers. In some ways, every brand is a combination of text and graphics. Fonts, in particular, help communicate a brand's personality, but that's a blog for another time. Relevant logos have distinct personalities that are identifiable from other brands. Logos need to be relevant so that they create a connection with their target audience. Logo variations ensure your brand can be easily recognized when scaled or shrunk down.

Every brand should have at least four logo variations: primary logo, secondary logo, submark, and a favicon. Timeless logos are simple and use a color palette that won't go out of style. It's tempting to lean towards trendy logo designs, but you're almost securing the need for a new logo within five years. The best logos are those that are timeless because they remain relevant over time. If a consumer can easily recall a brand's logo, then they've done a successful job in making their design memorable. Simple logos are easy to recognize and concisely highlight a brand's personality without all the extra fluff.Ī great logo creates a connection with its audience from the moment someone sees it. Some of the world's most popular brands are incredibly simple. What makes a logo design great? An effective logo has five qualities: In short, a logo is a graphic mark, symbol, text, or a combination of the three used to identify a particular company's products or services. In this blog, I explain the seven different types of logos (with examples) used in brand design.įirst, let's set the groundwork by answering the question: What is a logo? What is a logo? Choosing a brand design that works best for your business can seem overwhelming when faced with a slew of aesthetic options. The best-known brands use a variety of logotypes, and each is successful in its own rights. When it comes to logo design, the options seem endless.

Lettermark vs wordmark